August 9, 2020

5 Mistakes That Could Be Costing Your SEO Campaigns

The world of SEO is always changing. The algorithms evolve to incorporate smart technologies for search. It’s easy to make mistakes without even realising it.

Believing your optimization techniques from two years ago will yield the same results is one. But what else could you be doing wrong? 

  1. Targeting competitive keywords

You need to use competitive keywords. That’s a basic SEO rule. But the competition for popular search terms can easily trump your efforts.  

The next best thing is to target slightly less competitive keywords. Fewer competitors mean you stand a better chance of attracting traffic.

Think of all the different ways your audience might search. For example, users are more likely to search ‘Sydney based SEO agency’ than the broader, more popular ‘SEO agency.’ From their perspective, those keywords are more likely to lead them to a business they can connect with in a meaningful way. Besides, local search signals matter to search engines as well.

Using low-volume phrases may seem counterintuitive, but it increases your chances of attracting traffic. 

  1. Bots before humans

Too many campaigns focus on chasing algorithms to rank well. But this often leads to keyword stuffing, manipulative linking schemes and other ineffective tactics. 

Ultimately, the goal of any digital marketing campaign should be to satisfy visitors. After all, actual humans are the ones that pay for your products/services.

What do actual humans want? An excellent user experience. That is a mobile-friendly website that loads quickly and has tons of well-written, relevant content. Otherwise, visitors will just bounce back to the search results page. And that bounce sends the wrong signal to Google.

  1. Poor website architecture

Good website design is more than what meets the eye. Again, it boils down to UX and content architecture. 

Many website owners hasten the build process without giving the content structure a thought. This leads to issues like content duplication, keyword cannibalization or canonical problems. These are easy to avoid if you spend enough time on mapping your content and promotion/link building strategy in the early stages of web design.

  1. Bad internal links

Internal links help search engines navigate your website and find relevant content. 

Some webmasters think having internal links is enough. But there is a wrong and right way to use internal links. You need a good internal linking structure to provide clear pathways to conversion pages and flag up your most important pages. 

Using generic anchor texts like “click here” is a common mistake. The anchor text needs to be keyword optimized and natural-sounding. 

  1. Writing content for content’s sake

Pushing out quality content consistently is a requisite for increasing your website’s indexation rate, exposure and authority. 

But writing content without doing strategic keyword research is counterproductive. Your website will grow but finding unique keywords for every page will soon become a feat.

Your content should meet user intent on different levels. It pays to invest in actionable, link-worthy content that remains evergreen. Stellar content can even be leveraged to acquire links naturally.

Anyone can make these SEO mistakes. But being that one wrong move can make your campaign fall by the wayside, it’s a good practice to step back now and then to reassess and make adjustments.

 

Invest in a Professionally Made E-Commerce Site for Your Business

The world of e-commerce is way more competitive than the traditional business setup. Online shops don’t just compete with others in the same city or county, but also with others all over the world that sell the same products. And that’s not even counting sellers who don’t have actual websites but run their enterprise through big and well-known marketplaces like Amazon and eBay.

Still, having a business website offers more opportunities for your brand to stand out. Think of it as having a place that potential customers can “visit” and browse the merchandise. 

Unlike open marketplaces, you have full control over the content of your website and its sole focus is to promote your business.

Pleasing visual

Data published in a 2015 Adobe study called The State of Content: Expectations on the Rise indicate that 66% of people prefer to see something beautiful if they are to consume content in 15 minutes.

Having that pleasing visual sets the tone for someone who’s on your website for the first time. A visually pleasing e-commerce site makes for positive first impressions on your business. 

That impact will stay with your audience and, when paired with quality products and good service, can turn to conversions later on.

Search optimisation strategy

On the web where millions of online stores exist, the best chance to be seen by more people is by ranking high on search engines.

The web design elements you pick and the practices you have can play vital roles in the way content is published on your website. This, in turn, affects how search engine spiders crawl and index it, which then determines how easy it will show in SERPs. 

Make sure that your on-page SEO fundamentals are up to snuff. It’ll be an uphill battle for higher rankings and visibility, otherwise.

Builds trust

A company that cares about its appearance is likely to be one that cares about its customers and how its products are perceived by them. 

Good web design inspires trust. It tells your audience that you take pride in your brand and that what you sell is something that’s worth trying out or investing in.

In the words of digital marketing expert Neil Patel: “If visitors aren’t saying “wow” (in a good way) when they visit your site, it still needs work. Do not cut corners on design. Every pixel, every picture, and every word matters. Hire a good designer if you can afford it and make design a priority.”

Call in an expert

Bringing together your vision what potential customers want to see requires that expert touch. An experienced website design company in your area can guide you through the process of creating that perfect e-commerce site, from the planning stage all the way to making the final designs and launching your website.

Takeaways

Your e-commerce site will only be as good as the effort that’s put into it, so have a concrete vision in mind that’s consistent with the identity of your brand and company. Then, enlist the aid of web design experts to bring that brand to life.

 

PPC Advertising: Why It Still Makes Sense Despite the Odds

In digital marketing, there are often overlooked strategies that could bring huge benefits to your business when done right. One of them is pay-per-click advertising, which a lot of people say is no longer relevant but remains to be one of the most effective strategies that you can ever embrace for your campaign. Here’s why:

PPC helps you hit several birds with one stone.

PPC advertising has been popular for many years because it works, especially in helping you achieve different business goals. You could be in dire need of more brand exposure or you simply want to increase your sales. Whatever your goals are, you can rely on PPC advertising to help you achieve it.

PPC allows you to control your marketing budget.

You could be working with the best SEO company in the business, but your budget may still go out of hand before you know it. With PPC advertising, you have the convenience of setting a budget according to only to what your business needs. You can set daily and monthly targets to know where exactly your money is going. That allows you to make necessary adjustments to make sure that you’re spending money on the right things. Speak to a PPC specialist like Vine Digital to learn how you can save on your PPC campaigns. 

PPC is one of the easiest strategies.

If you’re just jumping on the digital marketing bandwagon now, chances are, you’re already so far behind the competition. But with PPC advertising, you can easily keep up with just a bit of optimisation as opposed to getting on an SEO campaign where it takes time to understand the concepts and implement the right strategies before you could see results. 

PPC offers quick yet consistent results.

Unlike other strategies where you have to wait a while before you could see some traffic to your website, PPC advertising is the best tool to run an advert campaign and get quick and consistent traffic from it. Setting up a PPC campaign is so fast and easy that you can already get your adverts on the first page of search results in as fast as within an hour after you activated your account.

PPC is versatile.

PPC advertising can work with just about any other marketing platform that you have up your sleeve. It goes especially well with content marketing where you can use PPC adverts to drive more traffic to consume the content on your website. PPC and SEO also work well together because they are targeting the same demographic, which are consumers that use Google to search for information or buy products and services. 

The bottomline

At the end of the day, PPC advertising is still being used by a lot of marketers simply because it still works. Although there has been a huge evolution in the digital marketing world, the simple strategies still serve as the backbone of every successful campaign, no matter how small or huge your budget is. Work with reliable partners to find out more about PPC advertising and what it can do for your business. Click here for more information.

Saying Yes to Indulgence: Five Simple Ways to Pamper Yourself

Life happens so fast these days that you barely have time to blink. Being busy is good, but sometimes you also need to slow down, take a breather, and indulge yourself so you can recover and recharge for another hectic week or month. Pampering yourself doesn’t have to involve grand holidays or expensive retail therapies. Sometimes, it’s the little things that give you the best self-care benefits. Here are five simple ways to get you into relaxation mood:

  1. Get some sleep.

It’s easy and it’s free, but it can do wonders for your mind, body and even your skin. Sleep is one of the most neglected self-care routines for a lot of people thinking they can sacrifice it to make up for deadlines, partying with friends or housework. But lack of sleep could cause you burn out faster and even lead to more serious consequences in the long run. So if you’ve been feeling stressed lately, give yourself a good night’s sleep and you’ll be surprised at how fresh you feel the morning after.

  1. Head to the spa.

Spas have always been synonymous with indulgence, and for good reason. Spending a day being pampered from head to toe is definitely the way to go if you’re feeling exhausted, stressed, and even sad. Take at least one day every month for your spa day where you can visit the Crown Metropol Spa or any other spa that’s near you. And if you’re worried about the expenses, allocate a part of your budget for self-care to cover for your spa day and maybe, even a nice dinner after all the pampering.

  1. Go on a digital detox.

We live in a time when we rely so much on gadgets to function. But sometimes, it gets out of hand that we don’t notice that using our laptops or phones so much actually causes a lot of stress and anxiety. This is why experts recommend going on a digital detox, which means shutting yourself off from technology for a day or two. This allows you to be in the present, slow down and not worry about emails, text messages and social media.

  1. Go out.

When was the last time you took a stroll around your neighborhood or went camping with friends on the weekend? Sometimes you get too busy with life that you forget to appreciate your surroundings and end up being cooped up at home. Make time for exploring the outdoors with friends. You could go on a hike, camp, or even take road trips just to unwind and be one with nature.

  1. Read.

Finally, one of the easiest ways to pamper yourself for free is to read a good book, a magazine, or even a blog like Beauticate where you can learn about things that tickle your interest. Take your reading to the bath or while having coffee so you can really get lost in the moment and forget about the daily stresses of life, even just for a few minutes.

What Is A Certified Financial Planner?

Interested in hiring a financial planner Sydney but not sure what they do? Do you know what a certified financial planner is? No? Well, a certified financial planner is someone who has undergone training in the financial field and is able to handle a variety of things from real estate planning to taxes and even retirement, and many more things in-between. Planners undertake a strict training regime and must be fully certified to work as a legitimate financial planner. However, further education may also be required after formal training as this field of expertise changes as newer requirements come into play. So, now you know what a certified financial planner is, do you need one?

Planning For the Future

Financial planning is an essential part of business and everyday life for millions around the country. Remember, money matters and if you aren’t careful with yours, you might miss out. However, does that to say a certified financial planner will be needed? Well, they can do a lot of work you can’t. What is more, if you are looking at saving for retirement, a financial planner Sydney can help with such things. Professionals undertake strict education and have several qualifications and certifications that make them an expert in the field of finance. Financial planners aren’t people who like the concept and tell people how to invest their money! It’s all handled by professionals.click here to read more about financial planing.

What Is A Certified Financial Planner

Always Choose a Certified Planner

However, would you know a certified planner from an uncertified planner? They all look the same and that means you could lose out. Instead, you want to take a very close look at the background and certification of the financial planner Sydney. How can you tell if they’re legitimate or not? A certified planner should have the right certifications and qualifications; and don’t just go by what’s on their website. Research the planner in full and look at their qualifications or what they claim are their qualifications. It’s essential to tell the difference between a certified and non-certified planner.

Be Cautious

Hiring a financial planner Sydney is incredibly easy to do, but things can go wrong. You must get everything down in writing or get a signed agreement over what services will be rendered! It’s essential to protect yourself fully and you must know what you’re getting into before you hand over your money. You must be extra cautious no matter how much you have saved. Make sure you are hiring a good provider and your money should be in good hands.

Get a Professional

Financial planning is an essential part of life and not as difficult to work with as you might think. However, you do need a good planner. You can’t take anything for granted and you must take every step to ensuring you’re getting a good financial planner. Thousands of people don’t think about the qualifications of the financial planner they’re hiring and end up with a heap of trouble later. You want to avoid that and hire a professional and certified financial planner Sydney.visit https://www.investor.gov/additional-resources/free-financial-planning-tools to know more about financial planning tools.

Choosing a Financial Planner for Your Future Retirement

Retirement is a wonderful part of life and a financial planner Sydney could make that time a lot easier. No-one wants to reach retirement age and have to worry about money; no-one wants to worry about running out or not having enough to live comfortably. At a grand age of seventy, no-one should have to work unless they want to. Unfortunately, a lot of people don’t plan for the future and end up in a sorry state. With a financial planner, it might be possible to plan ahead for retirement and ensure you have a more comfortable life. So, how to choose a financial planner?

Consider a Financial Planner That Specialises In Retirement

All financial planners are competent enough to deal with your future money, but mightn’t it be better to opt for someone that has many years of experience in retirement finance? A financial planner Sydney that specialises in retirement might be the ideal choice. Essentially, these planners look at ways today, to help you put aside money and invest money so that when it’s needed in the future, you have enough to live on. That’s why you want to consider the type of planner you choose carefully and ensure they’re the most suitable for you at this time.click here to check some of the best financial training programs.

Choosing a Financial Planner for Your Future Retirement

Look At Their Years within the Industry

Someone with twenty years of financial experience might be someone you trust, more so than someone of two years experience. Does the number of years in the financial sector matter? Sometimes it doesn’t, but it’s a personal choice. If you want to be cautious and careful and want the best advice and help with your future retirement, you may want to opt for someone with far more industry experience over those with limited experience. Again, it’s a personal choice, the choice is yours, but consider taking a look at their experience nonetheless. It’s something you want to be careful of when choosing a financial planner Sydney.

What Does Your Gut Say

Personal feelings and instincts are often there for a reason and it might be that your gut is saying one thing, while all the other facts are saying another. What should you trust? Well, let’s say you’ve reviewed a financial planner Sydney in full and there is nothing suspect coming up, but your gut isn’t convinced, what should you do? Well, if you aren’t entirely convinced about a service, you shouldn’t use it because you might never be happy with the results they bring – even if they’re good! Of course, instincts are there for a reason, it’s your choice but sometimes you have to listen to your gut.read more about financial planing risk factors tolerance at https://www.investor.gov/research-before-you-invest/research/assessing-your-risk-tolerance

Choose the Best

No-one wants to hand their future over to someone incompetent and yet, it happens quite often. The trouble is that most people aren’t careful enough over their finances or have done enough research and due diligence to know what they were getting into. Hopefully, you have taken the time to look for the best and are truly confident the financial planner Sydney you’re hiring is the right one for you.

7 Tips for Selecting the Right Financial Planner

Do you know which financial planner Sydney to choose? Financial planners are easy to come by, but choosing one which is ideally suited to you or your business needs, is a lot tougher. Why is that? All planners are the same, right? Well, while most financial planners have the ability to deal with your financial requirements, some may be more experienced in one area than another. You want a planner that’s right for your financial future and that means the best for you at this time. So, how to choose the right planner and what should you consider first?

Top Tips to Select the Right Financial Planner

  1. Go Online
  2. Compile A List Of Potential Planners
  3. Research The Background Of The Planner
  4. Find Out About Their Experience
  5. What’s Their History in This Field Like?
  6. Do You Like Their Fee Structure?
  7. Review Their Feedback Online

Selecting a financial planner Sydney isn’t difficult to do. You have many great options and you should be able to find a planner that offers you everything you need and more. However, you do have to be careful about which planner you choose. Why is that? If they aren’t the right planner, they’re not the best for you! You want the best choice possible, so take the time to find someone that helps you best.visit https://www.yourlifestyle.com.au/ to achieve your financial goals.

7 Tips for Selecting the Right Financial Planner

Know Your Financial Goals or Achievements

While you may want to find the right financial planner, you have to think about the aim of them. For example, do you have a clue what you want to do with your money? Do you have any financial goals or achievements in mind? If you haven’t got a clue what to do with your money, it’s time to think about things. Do you want to set money aside for retirement, so a long-term goal or do you want something that is more short-term? These are the things you must think about when it comes to getting the right planner. The reason why is simply because everyone needs something different and all services offer something unique too. You want a financial planner Sydney that can help you achieve your goals.click here to check financial planner Sydney.

Get Everything Down In Writing

Does the financial planner Sydney offer an engagement letter or a signed agreement letter? While the tips above can help you select a planner, a lot of people forget about the official side of things. Financial planners should be able to offer all parties a contract, agreement or engagement letter that states their terms as well as what they’re going to do for you. If the planner doesn’t offer this and they refuse to offer this, then you have to ask why that is. You may want to look elsewhere. Always get it down on paper.

Find the Right Planner

Financial planners are an essential part of your finances because they can impact them in ways you could never imagine. However, while people look at hiring a certified financial planner, they don’t look beyond that and what the professional brings to the table. You have to be careful and ensure the right professional is hired. You want a financial planner Sydney that’s competent and useful to your specific requirements.