The world of e-commerce is way more competitive than the traditional business setup. Online shops don’t just compete with others in the same city or county, but also with others all over the world that sell the same products. And that’s not even counting sellers who don’t have actual websites but run their enterprise through big and well-known marketplaces like Amazon and eBay.
Still, having a business website offers more opportunities for your brand to stand out. Think of it as having a place that potential customers can “visit” and browse the merchandise.
Unlike open marketplaces, you have full control over the content of your website and its sole focus is to promote your business.
Data published in a 2015 Adobe study called The State of Content: Expectations on the Rise indicate that 66% of people prefer to see something beautiful if they are to consume content in 15 minutes.
Having that pleasing visual sets the tone for someone who’s on your website for the first time. A visually pleasing e-commerce site makes for positive first impressions on your business.
That impact will stay with your audience and, when paired with quality products and good service, can turn to conversions later on.
Search optimisation strategy
On the web where millions of online stores exist, the best chance to be seen by more people is by ranking high on search engines.
The web design elements you pick and the practices you have can play vital roles in the way content is published on your website. This, in turn, affects how search engine spiders crawl and index it, which then determines how easy it will show in SERPs.
Make sure that your on-page SEO fundamentals are up to snuff. It’ll be an uphill battle for higher rankings and visibility, otherwise.
A company that cares about its appearance is likely to be one that cares about its customers and how its products are perceived by them.
Good web design inspires trust. It tells your audience that you take pride in your brand and that what you sell is something that’s worth trying out or investing in.
In the words of digital marketing expert Neil Patel: “If visitors aren’t saying “wow” (in a good way) when they visit your site, it still needs work. Do not cut corners on design. Every pixel, every picture, and every word matters. Hire a good designer if you can afford it and make design a priority.”
Call in an expert
Bringing together your vision what potential customers want to see requires that expert touch. An experienced website design company in your area can guide you through the process of creating that perfect e-commerce site, from the planning stage all the way to making the final designs and launching your website.
Your e-commerce site will only be as good as the effort that’s put into it, so have a concrete vision in mind that’s consistent with the identity of your brand and company. Then, enlist the aid of web design experts to bring that brand to life.